Cookie Policy

1. What Are Cookies

1.1 Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites function correctly, to operate more efficiently, and to provide information to the owners of the site.

1.2 Technically, cookies are HTTP cookies — data transmitted between a web server and a browser and stored locally on your device. They may be session cookies, which expire when you close your browser, or persistent cookies, which remain on your device for a defined period or until you delete them manually. Persistent cookies are retained for up to 12 months.

1.3 REINFINITE LTD (“we”, “us”, “our”) operates the website at re-infinite.com. This Cookie Policy explains what cookies we use, why we use them, and how you may control them.

2. How We Use Cookies

2.1 We use cookies for the following purposes:

Functional operation: Cookies enable core website functionality, including the correct rendering of pages and the operation of interactive features.

Form memory: Where you submit information via a contact or enquiry form, cookies may be used to remember your details for the purposes of future correspondence, reducing the need to re-enter information on subsequent visits.

Analytics: We use cookies to collect aggregated, anonymised data about how visitors interact with our website. This information assists us in understanding user behaviour and improving the content and structure of our site.

2.2 We do not use cookies for advertising, behavioural profiling, or any purpose unrelated to the operation and improvement of re-infinite.com.

3. Disabling Cookies

3.1 You may disable cookies by adjusting the settings within your web browser. The method for doing so varies by browser; guidance is typically available via the browser’s “Help” menu or through the following resources:

Google Chrome: Settings → Privacy and Security → Cookies and other site data

Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data

Microsoft Edge: Settings → Cookies and site permissions

Safari: Preferences → Privacy → Manage Website Data

3.2 Please be aware that disabling cookies may affect the functionality of re-infinite.com. Certain features — including contact forms and session-based interactions — may not operate correctly if cookies are disabled.

3.3 Unless you are certain that you do not require the functionality that cookies provide, we recommend that you leave cookies enabled in your browser settings.

4. The Cookies We Set

4.0 Strictly Necessary Cookies

4.0.1 Strictly necessary cookies are those required for the basic operation of re-infinite.com. These cookies enable core functionality such as page navigation and access to secure areas of the website. The website cannot function properly without them.

4.0.2 Strictly necessary cookies do not require your consent under the Privacy and Electronic Communications Regulations 2003 (PECR), as they are essential to the provision of the service you have requested.

4.1 Forms-Related Cookies

4.1.1 When you submit a contact or enquiry form on re-infinite.com, cookies may be set on your device. These cookies serve the following purpose:

To remember the details you have provided so that they may be pre-populated in future correspondence or form submissions, improving the efficiency of your interactions with us.

4.1.2 These cookies are set only upon submission of a form and do not track your activity across other websites.

4.2 Third-Party Cookies

4.2.1 We use Google Analytics (GA4) to collect information about how visitors use re-infinite.com. GA4 may set cookies on your device to collect the following data:

Time spent on the site and on individual pages;

Pages visited and navigation paths;

User engagement data, including scroll depth and interaction events.

4.2.2 This information is used in aggregate form to improve the content, structure, and performance of our website. It does not identify you personally.

4.2.3 GA4 operates using first-party cookies served from our domain. Following the commencement of the Data (Use and Access) Act 2025, analytics cookies used solely to collect aggregate statistics to improve a website are exempt from the prior consent requirement under PECR. GA4 analytics cookies may therefore be set without prior consent, provided their purpose is clearly explained and a simple, free opt-out mechanism is available. See Section 5 for how to opt out.

4.2.4 For full details of how Google collects and processes data via Google Analytics, please refer to the official Google Analytics documentation at: https://support.google.com/analytics/answer/6004245.

4.2.5 Google’s privacy policy is available at: https://policies.google.com/privacy.

5. Cookie Preferences and Opt-Out

5.1 Under PECR as amended by the Data (Use and Access) Act 2025, analytics cookies used solely to collect aggregate statistics to improve this website are exempt from the prior consent requirement. Such cookies may be placed without your prior agreement, provided their purpose is clearly explained and a simple, free opt-out mechanism is available.

5.2 You may opt out of analytics cookies at any time by:

(a) adjusting your browser settings to block or delete cookies, as described in Section 3 above; or

(b) contacting us at compliance@re-infinite.com to register your objection.

5.3 Opt-out requests will be given effect without undue delay. Opting out of analytics cookies will not affect the core functionality of re-infinite.com.

5.4 Strictly necessary cookies do not require consent or an opt-out mechanism under PECR, as they are essential to the operation of the website.

5.5 Where any interface element is presented to you in connection with cookies or cookie preferences, we will take reasonable steps to ensure that any option to opt out of analytics cookies is presented with equal prominence to any option to accept them. We do not use design techniques, misleading language, or any other mechanism intended to nudge or pressure you toward accepting cookies (sometimes referred to as “dark patterns”). Your choice will be respected regardless of which option you select.

6. Data Controller

6.1 REINFINITE LTD (Company No. 14911131) is the sole data controller in respect of any personal data collected through cookies on re-infinite.com, for the purposes of the UK GDPR and the Data (Use and Access) Act 2025.

7. International Data Transfers

7.1 Where cookies set on re-infinite.com result in the transfer of personal data to processors located outside the United Kingdom, such transfers are made in accordance with applicable data protection law.

7.2 In respect of data processed by Google Analytics, personal data may be transferred to Google LLC in the United States. Such transfers are subject to appropriate safeguards, which may include:

(a) the UK Extension to the EU–US Data Privacy Framework (DPF), adopted in October 2023;

(b) the UK International Data Transfer Agreement (UK IDTA); or

(c) the UK Addendum to the EU Standard Contractual Clauses (SCCs).

7.3 Further information regarding international transfers of personal data is set out in our Privacy Policy, available at https://re-infinite.com/privacy.

8. More Information

8.1 If you have any questions about this Cookie Policy, or about the cookies used on re-infinite.com, please contact us at:

8.2 For further information about how we collect, use, and protect your personal data, please refer to our Privacy Policy at https://re-infinite.com/privacy.

8.3 If you wish to raise a concern about our use of cookies or personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

8.4 If you are located in the European Economic Area, you may also lodge a complaint with the supervisory authority in your country of residence. A list of EEA supervisory authorities is available at: https://edpb.europa.eu/about-edpb/about-edpb/members_en.

9. Limitation of Liability

9.1 To the fullest extent permitted by applicable law, REINFINITE LTD’s liability arising from or in connection with this Cookie Policy is limited to its obligations under applicable data protection law. Nothing in this Cookie Policy creates any right, remedy, or cause of action beyond those provided by applicable law.

9.2 Nothing in this Cookie Policy excludes or limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be excluded or limited by applicable law.

10. Governing Law and Jurisdiction

10.1 This Cookie Policy and any dispute arising out of or in connection with it shall be governed by and construed in accordance with the laws of England and Wales.

10.2 The courts of England and Wales shall have exclusive jurisdiction in relation to any dispute arising out of or in connection with this Cookie Policy.

11. Policy Review

11.1 The Company aims to review this Cookie Policy at least every twelve (12) months and update it as necessary to reflect changes in our practices, the cookies used on re-infinite.com, or applicable law.

11.2 The “Last Updated” date at the top of this document indicates when the policy was most recently revised.

REINFINITE LTD — Registered in England & Wales — Company No. 14911131. Registered Office: 164 New Cavendish Street, London W1W 6YT.